Jordan Workshop in Milan

Special occasions call for special events, and given the immense popularity ofJordan in Milan, the Jumpman host an autonomous apparel experience through an audio-guided tour inside the NikeApp. Teaming up with a Milanese icon of Art and culture, the Jordan Apparel HUB was housed inside Museo del Novecento, a landmark of culture that is home to twentieth-century Art in Milan. Fusing performance and technology-forward fashion approach in women’s apparel, the brand with the Wings logo opens a new chapter in their portfolio, combining its deep knowledge of femininity and functionality with sounds that match the collections all coming together in one exhibition creating a multi-sensorial experience. Finished off by a one-of-a-kind workshop at the Jumpman Atelier with Gilda, our SNS team London Nia and Bryan kept it 100 at the repurposing and styling sessions to create their personal favorites.