SNS x adidas Originals NMD_R1 Primeknit Datamosh 1.0 Pack

Sneakersnstuff are proud to present their latest SMU project with adidas Originals – the Datamosh Pack. The pack consists of two loud colorways of the NMD_R1 Primeknit. The upper is inspired by datamoshing, a process of manipulating the data of media files in order to achieve visual or auditory effects when the files is decoded.

Sneakersnstuff have linked up with UK grime legend D Double E and rising star Elf Kid to activate the campaign. The video was shot in London by Tim & Barry with an exclusive soundtrack provided by Dullah Beatz.