SNS x Apotheke Fragrance incense

For the SNS x New Balance 2002R Mule release

Apotheke Fragrance incense (APFR) is an artisanal, handmade fragrance brand from their Chiba, Japan workshop.

The SNS Incense Sticks stay true to our customers’ lifestyle, prescribing scents for their everyday lives. Founder Keita Sugasawa, in his travels to different countries, was both impressed and surprised at the number of shops selling scented oils and incense. After returning to Japan, Sugasawa took a position at a Japanese fragrance maker, as his first step to learning the ins and outs of the craft. In 2011, he established his own atelier in his boyhood home of Chiba Prefecture. This atelier became the new home of this hand-crafted fragrance brand.

This “Abstract Medicine” smell shows Japanese “WA” culture for the first time.